Designed an end-to-end telematics roadmap for a global car manufacturer (GM/OnStar)

The Challenge

General Motors wanted to develop an innovative new in-car connectivity service (OnStar) with safety, navigation, voice & data, infotainment and diagnostics features.

Our Solution

  • Conducted a market assessment for USA and Europe to understand user needs and competitors’ IoT strategies
  • Developed the pricing and loyalty proposition, which included car diagnostics, information services, group sharing, voice and data
  • Negotiated airtime and content agreements with Mobile Network Operators (MNOs)
  • Designed an end-to-end service roadmap and launched the client’s Mobile Virtual Network (MVNO) service

The Impact

OnStar launched widely across USA followed later by a European rollout

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