Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

The Challenge

Digitalk’s technically expert team struggled to get a clear message across and focus their roadmap to support customer needs

Our Solution

  • Developed a product roadmap based on extensive competitive benchmarking
  • Created impactful go-to-market themes around loyalty, enterprise solutions, payments, social media integration, full MVNO set up, BSS as a service etc
  • Identified and qualified a global target lead list

The Impact

Simplified the sales messaging, created a practical product roadmap and boosted the sales funnel

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