Developed a millennial sub-brand strategy for American mobile operator (Verizon)

The Challenge

Verizon, the biggest mobile network operator in the USA, wanted to target the millennial segment with a fresh and innovative sub-brand

Our Solution

  • Conducted sub-brand and MVNO market landscape and benchmarking study
  • Performed a needs analysis for the millennial segment
  • Developed a loyalty concept integrated with social media
  • Developed a flexible wholesale platform architecture for sub-brands and MVNOs

The Impact

An innovative new sub-brand and platform concept for the USA market

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