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What Our Clients Say
“The work done by the RDC team was instrumental in our endeavour to overhaul Ground Control‘s future roadmap. Their ability to turn innovative strategy into actions has helped us strengthen our position with customers and shareholders”
Alastair MacLeod, CEO, Ground Control
“RDC understood the IoT landscape in depth and had the right relationships to help Wireless Logic qualify acquisition opportunities”
Oliver Tucker, CEO, Wireless Logic
“There’s a big passion for thought leadership at Red Dawn. Their research and storytelling skills enabled ACI Worldwide to hold thought-provoking talks on-stage at industry events and off-stage with new prospects.”
Andy McDonald, VP Sales Europe, ACI Worldwide
“The team at Red Dawn has a real knack for discovering what customers need and how that evolves over time. Ready Wireless‘ positioning in new markets and verticals has strengthened with them on board.”
Dennis Henderson, CEO, Ready Wireless
The Digital Brands Opportunity
Mobile operators are now, more than ever, willing to undergo new ventures under a “wholesale-as-a-service” model. Digital brands align well with this, providing opportunities to deepen customer engagement and monetisation in a mobile world where brand affiliation is becoming more critical than ever before. Lifestyle services are the vehicle through which this revolution will occur. These services cater to a customer base that demands more personalisation and attentiveness to their needs. To enable all of this, business support systems (BSS) must evolve to enable personalisation and an understanding of individual customer behaviours with the aim of winning the customer experience race. In this paper, we identify the growth drivers of digital brands. We then highlight the industry challenges that digital brands can solve before we demonstrate real world applications of digital brand ecosystems. Following on from this, we outline a selection of emerging lifestyle services whose success hinges on engagement with the digital brand and the best practices they should follow to create customer relevance.
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