Complete go-to-market strategy for leading sat-comms IoT provider (Ground Control)

The company’s investors required a comprehensive 3-5 year vision to achieve a 5x improvement in valuation

Conducted a rapid-scan of the satellite market including addressable markets, target verticals, competitor landscape, geographies, etc
Developed a disruptive 3-5 year go-to market plan covering technologies, suppliers, customers and operations
Managed stakeholders across 3 disparate companies to achieve a common vision
Created a complete facelift for the business with an innovative new brand concept together with a new website and collateral
Developed positioning and technical concepts to boost valuation

A new brand, Ground Control, was launched with a completely revamped website that reflected the new branding of the merged companies

Funding was received from shareholders to implement the go-to-market roadmap

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Turning technology into a rich customer engagement platform (SLA Digital)

Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

From device manufacturer to customer engagement platform (STK)

Strategy refresh leads to growth in valuation of global BSS platform (Tecnotree)

Pivoted a BSS platform to a global IoT player (Teleena)

Developed a millennial sub-brand strategy for American mobile operator (Verizon)

Created wholesale platform for major African operator (MTN)

Acquisition expands IoT platform into connectivity and value added services (Wireless Logic)

Divested a BSS business unit for a world leader in mobile messaging solutions (Sinch)

Launched an MVNO for a major Belgian media player (Telenet)

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