Complete go-to-market strategy for leading sat-comms IoT provider (Ground Control)

The Challenge

The company’s investors required a comprehensive 3-5 year vision to achieve a 5x improvement in valuation

Our Solution

  • Conducted a rapid-scan of the satellite market including addressable markets, target verticals, competitor landscape, geographies, etc
  • Developed a disruptive 3-5 year go-to market plan covering technologies, suppliers, customers and operations
  • Managed stakeholders across 3 disparate companies to achieve a common vision
  • Created a complete facelift for the business with an innovative new brand concept together with a new website and collateral
  • Developed positioning and technical concepts to boost valuation

The Impact

A new brand, Ground Control, was launched with a completely revamped website that reflected the new branding of the merged companies

Funding was received from shareholders to implement the go-to-market roadmap

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