Developed new flexible platform and launched new sub-brand for undeserved segment (Etisalat)

The Challenge

Middle-Eastern mobile operator, Etisalat, saw the opportunity to serve new customer segments under new sub-brands and take advantage of widening regulation around MVNOs

Our Solution

  • Built a Project Management Office (PMO) and a team that delivered architecture, proposition, operations and finance
  • Segmented the consumer market and developed a comprehensive business case for high-growth niche targeting
  • Developed a new service gateway (MVNE) platform on the client’s core network, adapted to the new brands’ technical requirements, e.g. billing
  • Launched the client’s sub-brand and paved the way for new wholesale models such as MVNO

The Impact

Successful new sub-brand launched for the Asian sub-continent (Five Sunrise)

A new service delivery platform was implemented across the group to launch future MVNOs, JVs and sub-brands

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