New brand identity for critical communications IoT service provider (Mobius)

A fast growing IoT data provider, Mobius wanted to overhaul its image and sharpen its positioning among targeted verticals

Benchmarked global innovators in adjacent industries to identify compelling messages
Established emerging customer needs and market gaps
Determined the key attributes that would attract investors

Complete facelift of the business – a new brand identity leading to a significant uplift in sales

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Turning technology into a rich customer engagement platform (SLA Digital)

Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

From device manufacturer to customer engagement platform (STK)

Strategy refresh leads to growth in valuation of global BSS platform (Tecnotree)

Pivoted a BSS platform to a global IoT player (Teleena)

Developed a millennial sub-brand strategy for American mobile operator (Verizon)

Created wholesale platform for major African operator (MTN)

Acquisition expands IoT platform into connectivity and value added services (Wireless Logic)

Divested a BSS business unit for a world leader in mobile messaging solutions (Sinch)

Launched an MVNO for a major Belgian media player (Telenet)

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