Multi-country MVNO negotiation and launch in key countries (Lycamobile)

The Challenge

Lyca Mobile, the world’s largest full MVNO targeting ethnic customers, wanted to expand into new markets, negotiate the best possible airtime agreements and develop loyalty propositions

Our Solution

  • Opened doors to our network of key C-Level stakeholders at operator and operator groups
  • Benchmarked airtime offers including in-depth margin analysis
  • Negotiated multiple deals in parallel across the globe
  • Project managed rollouts in select countries
  • Developed loyalty, tariff and commerce propositions across target segments

The Impact

MVNOs were launched with exceptional wholesale deals with operators in multiple countries

In Australia, the fast-tracked rollout gained over 500k subscribers in just six months from the first MVNO negotiation

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