Launch of a multi-propositioned-commerce loyalty programme (KOÇ Group)
The Challenge
KOÇ Group, a conglomerate with interests in petrol stations, retail outlets and banking, wanted to develop its loyalty scheme through a mobility and e-commerce service
Our Solution
- Designed a customer-centric loyalty scheme that offered airtime as a reward for spending within the client’s group companies and partners
- Developed an extensive business model including pricing and propositions, coupled with a technical architecture to integrate with existing systems
- Negotiated airtime rates with local mobile operators while avoiding complex tax burdens
- Developed a comprehensive go-to-market rollout plan
Impact
Launch of a unique loyalty scheme for over five million customers
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