Created innovative go-to-market plan for world’s largest multi-country MVNE/A (Plintron)
The Challenge
Plintron wanted to reposition itself in the MVNE/A market, requiring a comprehensive strategy refresh to attract new clients and enter new geographies
Our Solution
- Performed a comprehensive landscape analysis of competitors, technologies, regulation, customers, etc
- Developed a fresh strategic vision based on market findings and executive workshops, identifying positioning and target markets
- Orchestrated a complete revamp of the brand with a comprehensive sales toolkit of collateral
The Impact
Implemented a robust global go-to-market strategy and new website launch with new brand identity
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