Facilitated collaboration between a payments service provider and telcos (ACI)

The Challenge

ACI wanted to expand its global real-time electronic payments and fraud prevention services by targeting new telco customers in Europe and APAC

Our solution

• Developed a series of five high impact thought leadership papers, designing innovative payment models to create new revenue opportunities for the telco market
• Landscaped the client’s market opportunity, including market size, competition, payment innovations and high-growth geographies
• Identified specific target prospects and generated sales leads by leveraging our contact network and raising the client’s profile on stage at industry events
• Redesigned the strategy and storyboard behind the client’s sales collateral, used consistently in client keynote speeches and sales meetings
• Empowered the marketing and sales team with in-depth industry knowledge, ensuring a self-sustainable framework to maintain a new sales funnel