Developed a quad-play service proposition for a Spanish cable operator (ONO)
The Challenge
An operator offering TV, landline and broadband services wanted to add mobile to create comprehensive quad-play customer experience
Our Solution
- Segmented the Spanish home market as the base for the quad-play proposition
- Developed in-depth 5-year business case and roadmap for the client’s convergence goals
- Negotiated an exceptional full MVNO airtime agreement
- Architected the technical and operating infrastructure for the client’s mobile division
- Conducted the Request for Proposal (RFP) process to select vendors
The Impact
Launched a hugely successful MVNO and reduced fixed subscriber churn
Subsequently acquired by Vodafone as part of a multi-billion EUR deal
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