Delivered a new mobile service for music lovers on the move (Ministry of Sound)

Europe’s largest dance record label, Ministry of Sound, wanted to build a mobile service for previously underserved music lovers

Segmented customer base into seven music genres
Identified service preferences and trends through global research and focus groups
Developed a service innovation roadmap incorporating music recommendations, file sharing, social media integration etc.
Worked with a leading brand agency to develop mobile branding
Negotiated airtime and mobile service rollout with a mobile operator

Developed a unique mobile music streaming experience

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Turning technology into a rich customer engagement platform (SLA Digital)

Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

From device manufacturer to customer engagement platform (STK)

Strategy refresh leads to growth in valuation of global BSS platform (Tecnotree)

Pivoted a BSS platform to a global IoT player (Teleena)

Developed a millennial sub-brand strategy for American mobile operator (Verizon)

Created wholesale platform for major African operator (MTN)

Acquisition expands IoT platform into connectivity and value added services (Wireless Logic)

Divested a BSS business unit for a world leader in mobile messaging solutions (Sinch)

Launched an MVNO for a major Belgian media player (Telenet)

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