Building banking loyalty using mobile service rewards (Barclays)

Global retail bank, Barclays, wanted to use mobile service innovation to create customer loyalty

Developed a comprehensive mobility strategy with a points based loyalty scheme at the core.
Profiled the bank’s customer base, identifying churn factors, Benchmarked global best practice reward schemes and MVNO services
Modelled scenarios to identify tariffs best suited to subscriber base
Built a five-year business case
Developed mobile proposition roadmap and architected a payments ecosystem

Raised profile of mobility to board

The rewards programme was enhanced and MVNO on the roadmap

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