Designed an end-to-end telematics roadmap for a global car manufacturer (GM/OnStar)

The Challenge

General Motors wanted to develop an innovative new in-car connectivity service (OnStar) with safety, navigation, voice & data, infotainment and diagnostics features.

Our Solution

Conducted a market assessment for USA and Europe to understand user needs and competitors’ IoT strategies
Developed the pricing and loyalty proposition, which included car diagnostics, information services, group sharing, voice and data
Negotiated airtime and content agreements with Mobile Network Operators (MNOs)
Designed an end-to-end service roadmap and launched the client’s Mobile Virtual Network (MVNO) service

The Impact

OnStar launched widely across USA followed later by a European rollout

Case Studies

See All

Turning technology into a rich customer engagement platform (SLA Digital)

Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

From device manufacturer to customer engagement platform (STK)

Strategy refresh leads to growth in valuation of global BSS platform (Tecnotree)

Pivoted a BSS platform to a global IoT player (Teleena)

Developed a millennial sub-brand strategy for American mobile operator (Verizon)

Created wholesale platform for major African operator (MTN)

Acquisition expands IoT platform into connectivity and value added services (Wireless Logic)

Divested a BSS business unit for a world leader in mobile messaging solutions (Sinch)

Launched an MVNO for a major Belgian media player (Telenet)

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