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The Digital Brands Opportunity
Mobile operators are now, more than ever, willing to undergo new ventures under a “wholesale-as-a-service” model. Digital brands align well with this, providing opportunities to deepen customer engagement and monetisation in a mobile world where brand affiliation is becoming more critical than ever before. Lifestyle services are the vehicle through which this revolution will occur. These services cater to a customer base that demands more personalisation and attentiveness to their needs. To enable all of this, business support systems (BSS)...
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