Spanish cable operator

Spanish cable operator

Consumer convergence strategy

An operator offering TV, landline and broadband services asked Red Dawn to help add mobility to create a comprehensive quad play offering. We developed a unique segmentation strategy and created a service proposition aimed at the family unit, with a migration path from simple bundling to technical convergence. We developed a five year business plan, issued RFPs to incumbent mobile networks, negotiated airtime deals with reciprocal service agreements.

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