Emerging areas we have been advising on…


Wholesale and MVNO. With over 230m customers across the globe signed up to virtual operators (end 2016), incumbents mobile operators are increasingly recognising the value of wholesaling and sub branding to reach untapped segments. Such strategies soak up the excess capacity in networks, compounded by the emergence of 4G an 5G. Having completed 75+ MVNO related projects, we have developed an unparalleled ‘MVNO Accelerator’ methodology. We help operators implement wholesale platforms, loT strategies, and support new entrant with a full range of launch expertise from negotiations to rollout.

Digital Convergence. Customers are increasingly expecting an integrated experience between their landline, mobile, broadband and media services.  Merging technologies combined with the increasing availability of customer insights from social media and telecom networks present huge innovation opportunities.  We help operators and media players develop innovative converged propositions ranging from simple bundling to full technical integration.

Pricing & Propositions. Organisations are often constrained by internal process and a siloed team approach, stifling the ability to innovate. We have consistently delivered compelling go to market propositions by combining free-form holistic thinking with rigorous insights into global best practices, competitor benchmarking and customer segment analysis.  We developed creative pricing strategies backed up by stringent economic models and business cases.

Customer Loyalty. As markets saturate, customer acquisition costs escalate in the land grab for customers. It is essential to avoid customer churn once huge investments have been made in device subsidies, above the line marketing, below the line promotions and channel commissions. We help global brands by implementing sticky loyalty schemes, creating a unique affinity between the customer and company.

eCommerce. The retail landscape is transforming at an incredible pace. Extensive comparisons, trusted recommendations and targeted promotions are now a standard part of a purchase decision in an increasingly on line world. We help operators and brands make clever use of advertising and commerce transaction fees to subsidise core services. We also help players such as banks position themselves in the commerce ecosystem to avoid disintermediation by alternative payment options and maximise on retail margins, transaction and advertising fees.

Regulation, Risk and Compliance. Upgraded control environments resulting from a regulatory mandate, new accounting standards, corporate restructuring or industry change require careful planning and implementation. Updated processes, data architectures reporting and rigorous governance are key features of change. We provide change strategies, risk assessments, regulatory landscape analysis, economic analysis supported by robust programme management expertise for both the Financial Services and TMT sectors.

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