Ioana Andrei

Ioana Andrei


Ioana works as a strategy consultant at Red Dawn Consulting.  She enjoys deep diving into global markets and trends and coming out the other end with solutions. She is agile at spotting key concepts that paint the big picture, then moulding them into business models which enable client decision-making.

Her experience in the telecoms market started at Sytel Reply as a consultant (a TMT consultancy focused on technology security). Her experience there powers her current work at Red Dawn, which includes identifying market opportunities for mobile and fixed operators, supporting OSS/ BSS vendors with market messaging and creating thought leadership in mobile payments.

Ioana is a proud alumna of Enactus King’s College London, a social enterprise society run by innovative students and supported by corporates such as EY, Amazon, Barclays and Philips. While a student at King’s, she managed the relationships between her team and their corporate advisors, while planning the launch of a solar energy enterprise in East Africa.

Ioana’s achievements to date are:

  • Working with Vodafone on financial tracking strategies
  • Heading a market report entitled “MVNOs: Differentiation Strategies”, which analysed UK MVNOs’ pricing and positioning
  • Receiving the McKinsey Venture Academy audience award for her team’s solar energy business plan
  • Receiving the Business Engagement Award from Enactus UK for her alternative methods of picking corporate brains to create international social change

Ioana graduated from King’s College London with a BSc in Business Management and completed a one-year acting degree at Fontainebleau School of Acting.

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