Middle East mobile incumbent

Middle East mobile incumbent

Mobile Wholesale Architecture

An incumbent operator with operations in 18 countries required a strategy to provide wholesale services to new entrants due to regulatory pressures, plus target niche segments with a sub-brand strategy. Red Dawn created a service gateway, partitioning the mobile operator’s network and created a wholesale environment with governance framework to either target niche segments with subsidiary brands or wholesale services to new brand entrants. The platform (originally created in UAE) now acts a central hub for rollout across multiple member operating companies.

November 1, 2014

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